What is SEO?

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SEO is not rocket science, it just requires some serious study and work. In an ideal world, a website would be built around core SEO principles from the start...unfortunately this is not always the case! Sometimes we have to redesign elements of the website so that it performs at its best. Here are the key steps in optimising your website:
*Research your keywords, and write lots of content around these keywords. All search engines love content, so the more the better. DO NOT cut and paste from other locations, as this will get your website tagged as replicate content. Update this content often, as again this will impact favourably on your search engine rankings.

*Make sure that all your HTML tags are utilised fully. Title tags and alt tags are very important. Too often I come across websites that have not used their tags fully, and they wonder why they are not receiving good rankings!

*Add a privacy policy, contact page, and a good websitemap page to your website. All of these add to the trust factor with the search engines. A good websitemap shows the search engine how to crawl your website correctly, and will help identify any problems within the websites' structure. .

*Submit your website to all of the major search engines. Some companies will tell you that this is not neccessary; they are correct in that eventually the search engines will find your website. Submitting your website, however, will just speed the process along.

*Submit your website to lots of good quality web directories. Start with the big directories, such as Google, Yahoo, and Dmoz. There are literally thousands of other directories out there that can be effective to you.

*Find places that you would like to be linked from, contact the webmasters, and exchange links. This is the most time consuming part of any SEO campaign, but also the one that can produce the best results.

*Implement a good analytics tool and use the data to enhance your marketing thrust. Google analytics is a great, free, tool for doing this.

*As an ongoing process, write good articles about your industry, and submit them to article websites. This will provide a link to your website, and if the article is reprinted, will result in more visitors to your website.

These are the general guidelines for successful SEO, but I also recommend using a PPC campaign, especially with Google. It will take you a while to get this right, but when you do, will result in great results for you.

Happy "SEO"-ing

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